Intel Lifestyle Photoshoot

To support Intel’s global gaming business, I led the art direction for a large-scale photoshoot aimed at building a custom image library for use across international markets, social media, retail, internal presentations and marketing materials. Unlike generic stock photography, this shoot focused on authenticity–capturing real, relatable setups that reflected how gamers actually game. Visible cords, equipment positioning and realistic environments were intentionally designed to reflect genuine setups that resonate with the core gaming audience.

Working within tight brand guidelines, I developed the shot list, directed casting with attention to diversity across race and gender to ensure worldwide usability, oversaw wardrobe and peripheral selections. Due to brand partnership constraints, we carefully staged every scene to avoid conflicts between visible hardware brands. Over a two-day shoot, we successfully captured over 500 high-quality images that now serve as Intel’s internal gaming visual toolkit–optimized for both flexibility and authenticity.