Clash of Clans
This mobile ad reimagined Clash of Clans gameplay by tapping into the popularity of idle tap mechanics.Instead of replicating the core gameplay seen in app, we created a simplified, instantly engaging experience where users rapidly tapped to build up their army and unlock upgrades–driving high user interaction and retention. The ad’s intuitive loop and satisfying progression system made it the top performer of its campaign, proving the power of data-driven gamification in mobile advertising.
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DraftKings
Faced with limited assets, our team was challenged to recreate the online DraftKings Casino experience and produce an authentic and high-quality ad. Using screenshots as a foundation, we rebuilt key visual elements and leveraged AI tools to enhance and upscale imagery without compromising clarity. The result was a seamless, interactive ad that accurately mirrored the DraftKings Casino platform. Despite the initial constraints, this became the highest-performing creative of the campaign–showcasing how resourceful design and smart tech can elevate performance.
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Candy Crush Saga
To drive installs for an already iconic title, we focused on maximizing engagement and conversion through a high-impact playable ad. By curating the most visually satisfying moments of Candy Crush gameplay–cascading combos, colorful explosions and fast-paced progress–we created a condensed experience that felt instantly rewarding. A character was added to react to user inputs in real time, boosting emotional feedback for users. This resulted in a high-performing ad that drove strong completion rates and contributed significantly to campaign install volume.
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Idle Berserker
For this idle RPG title, the client requested a true-to-game playable experience—a challenge given the genre’s layered mechanics along with the ad platforms strict file size limitations. Our solution was to break the ad into progressive stages leading up to a boss battle, balancing depth with pacing. We tested two versions: one with a simplified UI and another closely mirroring the in-game interface. Surprisingly, the version with the more complex, authentic UI outperformed significantly, showing that users valued fidelity and depth. The top-performing creative delivered strong engagement while staying true to the core game experience.
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Merge Mansion
For this match-and-merge title, we leaned into the game’s narrative strength—its layered mystery—to craft an ad that pulled users into the story. Designed to spark curiosity and emotional intrigue, the playable led users through puzzle-based progression while teasing plot elements that encouraged them to download and continue the journey. Despite strict file size constraints, we built custom 3D elements and environments that maintained visual fidelity. The ad’s cliffhanger ending proved highly effective, making it the top-performing unit in the campaign and driving strong conversion through narrative-driven engagement.
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